Slize Gaming brand guidelines
For our team, our partners, and anyone telling the Slize story.
One brand. Plenty of personality.
Warm, playful, and a little cheeky. A slice of cartoon energy, with a polished finish.
The full brand kit is coming soon. Individual logos are available below.
01 / Logo
Use the logo with symbol as your first choice. The wordmark works when the symbol is already visible or height is tight. The symbol is for avatars, favicons, and app icons.
Give the logo room to breathe.
Leave at least one symbol-width of clear space on every side.
Don’t recolor the logo.
Don’t stretch or squash it.
Don’t change the slice tilt.
Don’t use busy backgrounds.
02 / Color
The brand palette
brand-tomato
RGB 230, 57, 46
Large headings (24px+) and accents. Never behind small white text.
brand-cheese
RGB 255, 201, 60
Primary CTA buttons and highlights. Use dark text.
brand-crust
RGB 232, 150, 48
Decoration and warm accents.
brand-pepperoni
RGB 198, 40, 40
Small dots and patterns only. Never text.
Dark theme · the oven
bg
RGB 21, 17, 15
Page background
surface
RGB 33, 26, 22
Cards and panels
surface-raised
RGB 46, 37, 32
Hover states, inputs and menus
line
RGB 61, 50, 43
Dividers and card borders
text
RGB 255, 244, 227
Body text and headings
text-muted
RGB 189, 174, 156
Secondary text and captions
link
RGB 255, 90, 74
Links and secondary buttons
success
RGB 92, 196, 107
Confirmations
danger
RGB 255, 122, 107
Errors, always paired with an icon and wording
Light theme · reference only
bg
RGB 255, 247, 234
Light theme display reference only.
surface
RGB 255, 255, 255
Light theme display reference only.
surface-raised
RGB 251, 235, 211
Light theme display reference only.
line
RGB 234, 215, 187
Light theme display reference only.
text
RGB 30, 22, 18
Light theme display reference only.
text-muted
RGB 107, 90, 75
Light theme display reference only.
link
RGB 196, 43, 33
Light theme display reference only.
success
RGB 46, 125, 58
Light theme display reference only.
danger
RGB 179, 38, 30
Light theme display reference only.
03 / Typography
Luckiest Guy
Uppercase headings, game titles, and big numbers. Never below 24px. Never for body text.
0123456789
Rubik
Body text, navigation, buttons, forms, and captions.
abcdefghijklmnopqrstuvwxyz
0123456789
The type scale
Google Fonts embed
<link href="https://fonts.googleapis.com/css2?family=Luckiest+Guy&family=Rubik:wght@400;500;600;700&display=swap" rel="stylesheet">
04 / Components
05 / Shape and spacing
Rounded, not soft.
Spacing · 4px steps
Cards: 16px inside, 24px between. Sections: 48px on mobile, 64px on desktop.
Hard shadows
Primary buttons: 4px crust shadow, pressed to 2px. Cards: 0 8px 24px at 45% opacity.
06 / Voice
Short and cheerful. Like a friend behind the pizza counter, not a casino. One pizza pun per page at most. Exact numbers. Responsible gaming always visible.
Do
“Small team. Big ideas.”
“RTP 96.20% · Max win 10,000x”
“18+ | Play responsibly”
Don’t
“Guaranteed wins! Get rich now!”
“Around 96% RTP. Huge payouts.”
Stack pizza puns in every sentence.